July 10, 2025
Christian Sonestam Appointed CEO of Moogio
Moogio, Scandinavia’s leading franchise chain for custom-made sun shading and window furnishings, announces that Christian Sonestam has been appointed Chief Executive Officer, effective august 1, 2025. He succeeds Henrik Søndergaard, who has successfully led the company through a significant business restructuring.
Christian has been part of Moogio’s journey for over a decade. He joined the company in 2012 as Store Manager in Varberg, Sweden, and has since held several key roles—most recently as Country Manager for Sweden. Throughout his time with the company, Christian has earned the trust of franchise partners, suppliers, and colleagues, and has played a vital role in Moogio’s growth and development.
Christian Sonestam comments:
“Moogio is leaner, stronger, and ready for the future. I’m grateful to our franchisees, employees, and suppliers for their support during this transition. My leadership is grounded in four core values: profitability, simplicity, engagement, and joy. I look forward to building the next chapter of Moogio—together.”
Departing CEO Henrik Søndergaard adds:
”It’s been a privilege to lead Moogio through a crucial phase of transformation. I’m deeply thankful to everyone who contributed—our team, franchisees, suppliers, partners, the board, and our owners. It feels completely natural to now hand over the reins to Christian, who I’m confident will continue to drive Moogio forward with great energy and vision.”
Chairman of the Board, Björn Fehrling, says:
“We’re incredibly thankful for Henrik’s leadership during a challenging period and the solid foundation he now hands over. We’re also excited to welcome Christian as CEO. At more than one board meeting, someone has jokingly suggested cloning him—he’s that valuable. The sun shading industry is full of potential, and Moogio has established itself as a strong brand with deep expertise.”
About Moogio
With more than 60 years of experience, Moogio is today Scandinavia’s leading franchise chain for custom-made sun protection and window furnishings. The company is represented in 33 locations across Sweden and Denmark, offering expert advice and custom solutions for both private homes and commercial spaces.
For more information, please contact:
Christian Sonestam, CEO
Tel: +46 (0)31 315 07 09
